In my opinion, which isn’t strictly financial, this sudden and important loss in the airlines industry is due to a sanitary problem that hopefully will have an end ( crossing fingers that it will be as soon as possible). In order of that the industry will probably be in need of some financial help but will stand up on its feet again. The point here for the airlines which manage to stay strong and don’t fail, is to be creative. To have a strong marketing program and do anything it takes to restart this important industry that is needed by the world.